The logo’s severe angularity does not mesh with the reality that for virtually everybody (except the parents of athletes) the Olympics constitute a pleasant vacation, or a comfy staycation – they’re not about stress or tension. The stated intent of the London Organising Committee of the Olympic and Paralympic Games (LOCOG) was to focus on youth naturally this extended to the visual identity system, the centerpiece being the logo, which has received little love. But iconoclasm does have its fans and the more ways we can look at something, and look through something, the better off we are. The visual identity of the London Games was uncomfortable, like a shattered stained-glass window. Written by Hrant Papazian on August 17, 2012 A Fruitful Discomfort: The Face of the 2012 Olympics
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